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source: https://it.cowboy.com/blogs/press/cowboy-partners-with-adidas-for-a-summer-of-sports-in-paris
type: article
published: 2024-08-06
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# Cowboy partners with adidas for a summer of sports in Paris

*Published in Newsroom*

*August 6, 2024*

> Cowboy X adidas

![Cowboy partners with adidas for a summer of sports in Paris](https://cdn.shopify.com/s/files/1/1772/1703/articles/Frame_5246.png?v=1736948404)

\- Limited edition Cowboy x adidas e-bike designed for the partnership   
  
\- Additional fleet of 22 award-winning Cowboy models now available for adidas guests from the adidas House Paris   
  
\- Partnership provides faster, greener, cleaner mobility solutions during packed summer in Paris 

![](https://cowboy.com/cdn/shop/t/33/assets/press.cowboy-x-adidas-1_3200x@3x.png?v=158696877233688618081722937911) 

Cowboy, the world's most advanced e-bike, is proud to unveil its role as the official e-bike partner for adidas during the summer of sport in Paris. This collaboration features limited-edition co-branded adidas x Cowboy bikes and a fleet of award-winning models available exclusively for athletes and other VIP guests at the adidas Hub, Paris. 

Cowboy's state-of-the-art e-bikes, equipped with Google Maps Navigation, Share My Ride, and Crash Detection, provide a safe and convenient way to navigate Paris. From 10am to 6pm daily, guests at the main adidas Hub can use a fleet of award-winning Cruiser, Cruiser ST, and Classic models, including limited-edition co-branded adidas x Cowboy bikes designed by Richard Bone, Cowboy's VP of Design. 

![](https://cowboy.com/cdn/shop/t/33/assets/press.cowboy-x-adidas-2_3200x@3x.png?v=24118799692385941291722937909) 

> “Both Cowboy and adidas focus on high-performance, innovative design with technologies that emphasize both form and functionality. These bikes reflect adidas' iconic originals collection with a simple monochrome aesthetic, which is modern and bold. By providing a fleet of our bikes, this partnership addresses adidas' need for a smarter mobility solution amid closed roads, increased tourism, and limited transport options in Paris this summer.” 
> 
> **Richard Bone** – Vice President of design 

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In collaboration with Closca and Quad Lock, Cowboy provides award-winning foldable helmets and phone cases for a seamless integration with the Cowboy app. 

The activation runs until August 12th at 9 Rue Forest, 75018, Paris, France.
