Cowboy Review Policy

How reviews are collected

• All product reviews originate from customers who have purchased a Cowboy bike
• Review invitations are sent to verified customers only e.g. after purchase)
• Reviews are managed via and independent third-party review platform (Trustpilot, previously Yotpo)

How reviews are displayed

• Only product reviews are displayed on cowboy.com. Service reviews (used in Trustpilot's overall company rating) are not included.
• The average product rating is calculated directly by Trustpilot from all verified product reviews.
• Reviews are shown as received, without modification, except where content breaches Trustpilot's guidelines (e.g. offensive, illegal, irrelevant).
• Both positive and negative reviews are published, provided they meet platform terms.
• Reviews appear either in chronological order or according to Trustpilot's default relevance ranking.

Moderation and authenticity

• Reviews are moderated through Trustpilot's fraud detection and guideline checks to ensure authenticity.
• Reviews may be removed if they:
  • contain offensive or illegal content,
  • relate to another company/product, or
  • are suspected of being fake or incentivized.
• Cowboy does not edit review wording, scores, or order beyond Trustpilot's system.

Our commitments

• We do not pay or offer incentives in exchange for reviews.
• We do not selectively hide reviews based on their rating.
• We investigate reports of suspicious or false reviews in cooperation with Trustpilot.
• Consumers can report a potentially false review directly on Trustpilot's platform.

Review score

• The score shown on cowboy.com always reflects the Trustpilot average of verified product reviews only.