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How reviews are collected
- All product reviews originate from customers who have purchased a Cowboy bike
- Review invitations are sent to verified customers only e.g. after purchase)
- Reviews are managed via and independent third-party review platform (Trustpilot, previously Yotpo)
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How reviews are displayed
- Only product reviews are displayed on cowboy.com. Service reviews (used in Trustpilot's overall company rating) are not included.
- The average product rating is calculated directly by Trustpilot from all verified product reviews.
- Reviews are shown as received, without modification, except where content breaches Trustpilot's guidelines (e.g. offensive, illegal, irrelevant).
- Both positive and negative reviews are published, provided they meet platform terms.
- Reviews appear either in chronological order or according to Trustpilot's default relevance ranking.
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Moderation and authenticity
- Reviews are moderated through Trustpilot's fraud detection and guideline checks to ensure authenticity.
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Reviews may be removed if they:
- contain offensive or illegal content,
- relate to another company/product, or
- are suspected of being fake or incentivized.
- Cowboy does not edit review wording, scores, or order beyond Trustpilot's system.
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Our commitments
- We do not pay or offer incentives in exchange for reviews.
- We do not selectively hide reviews based on their rating.
- We investigate reports of suspicious or false reviews in cooperation with Trustpilot.
- Consumers can report a potentially false review directly on Trustpilot's platform.
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Review score
- The score shown on cowboy.com always reflects the Trustpilot average of verified product reviews only.
Cowboy Review Policy
At Cowboy, we believe in transparency. Below we explain how product reviews are collected, moderated, and displayed on our website.