As part of the brand’s offline strategy to make its bikes more accessible, FNAC Belgium now stocking its award-winning ebikes in nine stores across Belgium

Cowboy, the world's most connected ebike brand, has today announced its bikes are available in nine FNAC Belgium stores as part of its omnichannel strategy. The partnership further demonstrates Cowboy's commitment to its home market and its overall mission to bring the benefits of e-bikes to more people.

“This year we have doubled-down on our commitment to focus on offline retail as we move away from a pure-play direct to consumer model. While we were born online, our bikes live in the physical world, and to try it is to love it. We want to be the most popular form of transport in the home and by partnering with leading retailers like FNAC, we are providing our customers with greater opportunities to see and try the bike across our home market of Belgium.”

Charles Van Haverbeke, Chief Operating Officer, Cowboy.

Customers will be able to try and shop Cowboy's best selling Cruiser ST models in FNAC stores, located in stores located in Toison d'or, Brussels, Anvers, Gent, Woluwe, Liege, Leuven, Luxembourg and Wijnegem.

Built on innovation, Cowboy has changed the way people think about e-bikes, creating the ultimate fully automatic rider experience. Cowboy's software expertise has enabled advances in safety and theft features with its crash detection and anti-theft protection. Cowboy is the only e-bike manufacturer to achieve B Corp status advances in safety and theft features with its Crash Detection, Anti-Theft Protection and AdaptivePower, which senses changes in the rider's environmental conditions and provides the right amount of power.