B Corp: Our journey
A commitment to social and environmental responsibility, with impact metrics that stem from our mission and are tied to business success.
Stewardship of our riders and ensuring the bike, app and service exceed expectations through measuring personal satisfaction and wellbeing outcomes while guaranteeing quality.
Development of a highly engaged global team who is satisfied by the work they do, with employee programs for health, wellness, and beneficial ownership of the company.
Benefiting local communities with test ride and repair networks and manufacturing hubs, while bringing efficiency to our supply chain as we prioritize more assembly and sourcing in Europe.
Use of less resources while enabling easy access to repair and reuse, with an ever-growing Circular program, offering a sustainable way to keep our bikes on the road.
B Corp certification is administered by the nonprofit, B Lab. Its in-depth review of Cowboy's operations, business model and product are evaluated across five primary attributes to meet a rigorous standard for benefit corporation certification.