Cowboy is the first e-bike retail brand to achieve B Corp certification, joining a global community of responsible companies who meet the highest social and environmental standards. At Cowboy, real world impact is built into our business to be of benefit to our team, riders, and communities around the world. It's been years in the making, and this is just the beginning as we strive for better in all we do and lead the way toward a more sustainable future.
Build a better bike. Create a better self. Leave a better world.
A better bike
We've built the most advanced e-bike around that's fun to ride and looks cool, too. It's a bike that only gets better over time in its high performance standard and how it's made - developing all technologies in-house and bringing more production and repair closer to home.
A better self
The more you move your body and open your mind, the healthier you become. We've created a truly connected experience that puts riders first, motivating you to cycle everyday, to track your own progress and to connect with other Cowboy riders on the road.
A better world
When fewer cars clog city streets, we move freely and breathe deeply. As more people choose the e-bike as the ideal way to move, more sustainable choices open up. Like Circular, giving refurbished bikes a second spin so Cowboy and you can leave a legacy on the road.
A better bike
We've built the most advanced e-bike around that's fun to ride and looks cool, too. It's a bike that only gets better over time in its high performance standard and how it's made - developing all technologies in-house and bringing more production and repair closer to home.
A better self
The more you move your body and open your mind, the healthier you become. We've created a truly connected experience that puts riders first, motivating you to cycle everyday, to track your own progress and to connect with other Cowboy riders on the road.
A better world
When fewer cars clog city streets, we move freely and breathe deeply. As more people choose the e-bike as the ideal way to move, more sustainable choices open up. Like Circular, giving refurbished bikes a second spin so Cowboy and you can leave a legacy on the road.
Our way toward impact
Mission
A commitment to social and environmental responsibility, with impact metrics that stem from our mission and are tied to business success.
Riders
Stewardship of our riders and ensuring the bike, app and service exceed expectations through measuring personal satisfaction and wellbeing outcomes while guaranteeing quality.
Team
Development of a highly engaged global team who is satisfied by the work they do, with employee programs for health, wellness, and beneficial ownership of the company.
Community
Benefiting local communities with test ride and repair networks and manufacturing hubs, while bringing efficiency to our supply chain as we prioritize more assembly and sourcing in Europe.
Environment
Use of less resources while enabling easy access to repair and reuse, with an ever-growing Circular program, offering a sustainable way to keep our bikes on the road.
B Corp certification is administered by the nonprofit, B Lab. Its in-depth review of Cowboy's operations, business model and product are evaluated across five primary attributes to meet a rigorous standard for benefit corporation certification.
While a Cowboy bike moves swiftly, achieving measurable long-term impact takes time. We're advancing sustainability globally while owning our supply chain and logistics – from the sourcing of each part, to delivering a bike to your door, to recycling used batteries and bike parts.
This recognition is just the beginning. We're committed to building more social and environmental practices into how we operate as a company, how we behave as a brand, and how we perform as a product and service to benefit our rider community of over 55,000 strong and growing.
