Reviews Cowboy e-bike Red Dot Awards 2018
Best of the Best Red Dot Awards 2019

About Red Dot

The Red Dot Design Award is an international design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. Once a year, it rewards the best products based on design.

The “Red Dot” has become one of the most sought-after labels for good design. A jury of experts selects excellent design in three disciplines: product, communication, and concept. The best products are then displayed in the Red Dot Design Museums based in Essen, Singapore and Xiamen.

The Red Dot Design Award 2018 had more than 6,500 submissions from 59 countries. The cowboy bike ended up on the cover of their yearly book.

  • Red Dot Awards 2018
  • Reddot Awards 2019 - Best of the Best
“The design of the e-bike Cowboy, aimed specifically at urban scenarios, succeeds in skillfully combining an easy-to-handle drive with intuitive riding pleasure.”

Statement by the Jury

Learn more

Cowboy e-bike Make it your own.

Pick a color to suit your style, then let it rain with mudguards that fit your bike like a glove.